New term, new shoes - for me I mean

The new school term looms, and we have yet to organise Elf's uniform. We had to order most of it, and so returned with empty shopping bags, except well, I thought it was time I had a new pair of shoes. I am looking for a smart-ish pair for work, which don't detract from
the surf-chick look that I like to think I have adopted. 

I visited tReds last week whilst on holiday and the shop "assistant" didn't even know what size a European 41 was... I walked out.

I really wanted those shoes but I couldn't return (reasons of pride/shame) so I waited to go to my local store. 

Helpful assistant, great service. Until I got to the till and said how much I loved Fly shoes, and how comfortable these were. She replied "Yeh I keep telling my mum she should get some, they'd be fab for her". 

Quickly exit my surf-chick image. Any suggestions what image an old surf-chick can adopt now?